How to Optimize for AI Search Engines (GEO)

The search landscape is shifting beneath our feet. With the rise of AI-powered "answer engines" like ChatGPT, Claude, and Perplexity, the traditional ten blue links are becoming less relevant. Welcome to the era of Generative Engine Optimization (GEO).

What is GEO?

GEO is the practice of optimizing your content to be cited and synthesized by generative AI models. Unlike traditional SEO, which focuses on keywords and backlinks, GEO focuses on authority, structure, and information density.

Key Strategies for GEO

1. **Cite Your Sources:** AI models prioritize content that is well-researched and backed by data. Use citations and link to authoritative sources.

2. **Structure for Machines:** Use clear headings, bullet points, and schema markup. This makes it easier for LLMs to parse and understand your content.

3. **Focus on Entities:** Move beyond keywords. Focus on entities—people, places, things, and concepts—and the relationships between them.